The Blog

Introducing our purposeful merchandise: November x A11y

Mike May

Introducing our purposeful merchandise: November x A11y

It only took us a decade but we finally added a full line of merchandise. Bonus - every $ it generates goes straight to programs that promote racial equity through cycling.

Read more →


Alloy rim brake rims - you win some, you lose some

Dave Kirkpatrick

Alloy rim brake rims - you win some, you lose some

Yes, the rim brake rim market is changing, but we're managing to keep a bunch of good choices on stage even as some take a (perhaps final) bow. Read on for the latest.

Read more →


The paradox of small

Dave Kirkpatrick

The paradox of small

Why some rims and not others? There's the product end and there's the business end. More about the latter today.

Read more →


Pour one out for the Al33

Dave Kirkpatrick

Pour one out for the Al33

We've sold our last set of Al33s. Where do we go from here?

Read more →


Brake pad tech: disc brakes

Dave Kirkpatrick

Brake pad tech: disc brakes

This time disc brake pads and rotors are in the tech hot seat.

Read more →