All wheels are built to order and ship within 3 weeks.
Objective differences matter. Except when they don't.
So you're here to buy wheels? Great, but not until we have a conversation about tires.
We don't just ride bikes - we're "cyclists." Identity influences our equipment choices not just for how we perform, but also how we feel. (It's why colored hubs are so popular.)
Industry consolidation that hits close to home, prompting some reflections on channel evolution over the past few years.
That's it. That's the blog.
*Except for a couple disclaimers.
What a long road it's been to get back to normal. But we're almost there.
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