The Blog

Wider, tougher, all road-ier new rims

Dave Kirkpatrick

Increased lateral stiffness with no change to wallet compliance? Check. Read all about the wider Hotfoot MTB wheels, and the new All Road 38 and 50 right here.

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The future looks like the past

Dave Kirkpatrick

The future looks like the past

Dave's been riding lately, and when he does that he starts thinking, and that's where it gets messy. The latest mess...

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The new era of hand built wheels?

Dave Kirkpatrick

Mavic killed the component rim. Will they bring it back to life, or has that already been done and they're just jumping on the bandwagon? Plus, the one food that's like a power washer for your insides!

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The times are changing

Dave Kirkpatrick Behind the Curtain business News & Narcissism Trends & Technology

An always dynamic brandscape (Dave's new favorite word) has hit warp speed on the pace of change. The meaning and future of all of this? Join us for a look into the crystal ball.

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New hub day

Dave Kirkpatrick

A bunch of hub news, along with clarification of some of the things that confuse people (ourselves included) about hubs, how they fit, and how they work.

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