The Blog

What makes a wheel true? Part 2

February 12, 2019 • Dave Kirkpatrick

Well, we thought we'd wrap it up with this one, but that didn't happen. See how far we got...

What makes a wheel true? Part 1

January 30, 2019 • Dave Kirkpatrick

People talk a lot about wheels being true, round, and properly dished, but what does it all mean? Here's our perspective.

January pre-order, Britney's new video, nailing the dates, and Billy Madison

January 25, 2019 • Dave Kirkpatrick

Your Friday afternoon dose of random announcements, details, and senselessness, all in a hard candy shell!

The Al33 Disc Rim Post

January 18, 2019 • Dave Kirkpatrick • aerodynamics • disc builds • Hubs • products • so hot right now • Stuff We Sell

At long last, AForce Al33 Disc rims are here and in the build stand. Read all about them...

Perpetual preorder and last bite at 2018 alloy pricing

January 04, 2019 • Dave Kirkpatrick

Now that the big suspense of which team signed Kate Courtney for 2019 is over (it's Scott, which makes my Spark fan-boy correct), here's some news about our plans for the perpetual preorder, as well as the last chance to order alloy builds at 2019 prices.