The Blog

Wheel Buyers Survey Results 3: Kicking the tires

Mike May

Wheel Buyers Survey Results 3: Kicking the tires

We thought we had a pretty good handle on the average duration people were actively shopping wheels before buying.  I guess we shouldn't be surprised to learn that most of our customers are not average at all.

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Sea Change

Dave Kirkpatrick

Sea Change

We've had more subtraction by subtraction in the rim brake rim market, but now we have some nice addition by addition.

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Belgium, we have a problem...

Dave Kirkpatrick

Belgium, we have a problem...

It appears that some dire predictions about the state of the alloy rim brake rim market might actually have been understated. Details follow...

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Wheel Buyers' Survey Results 2: Customization nice-to-haves and need-to-haves

Mike May

Wheel Buyers' Survey Results 2: Customization nice-to-haves and need-to-haves

In our survey we asked what aspects of a custom wheelset are nice-to-have and need-to-have, and learned that most of what we believed to be true was wrong. You're an enigmatic bunch.

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Inventory? Check.

Dave Kirkpatrick

Inventory? Check.

We made a bet on stocking up some carbon because global shipping is a fiasco. Those chickens are coming home to roost.

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