The Blog

Friend of the Devil

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I've never thought too highly of social media.  Of course I've personally had something of a blogging habit, but I see that more like singing in the shower.  If you choose to have a listen, fine, but I'm not angling for an audience.   I got onto Facebook a while ago and promptly got inundated with "friends" from high school, many of whom I didn't hang out with too much then, most of whom I haven't kept up with at all.  I really don't need to know the contents of their baby's diaper and how precious it is.  The "push" aspect...

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Right In Our Wheelhouse

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I officially became a business owner yesterday (Mike's been a business owner for a long time, so he just became the owner of another business yesterday). The papers have been filed to make November Bicycles, LLC an official legal entity. It took a lot of work to get to this point, but there haven't been any real war stories yet. I'm sure plenty of those are still to come. So what are we doing, why are we doing it, and how are we doing it? Good questions, glad you asked. November Bicyclesis a company that we've started in order to...

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What Is A Manufacturer Anyway?

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As you might imagine, we have a pretty long reading list these days, and scour a lot of sites for news and insight.  One that I picked up on the other day had an interesting post about DeRosa's new bike, which by all evidence is a white-labeled frame out of a Chinese company's catalog.  It was on display at the Taipei show, available as a private label frame for all and sundry. I think we actually considered this frame. For those who don't know DeRosa's history, the brand is a titan of Italian cycling history.  Many of Merckx's greatest victories...

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The Personal Service Course

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I was watching F1 racing over the weekend (naturally trying to envision what it would be like to run a circuit race or TTT on that smooth course in Budapest) and one of the announcers remarked about a mechanical that took one of the drivers out of the race, "That's the 5th of his 8 allotted engines for the year." What struck me was not the number of allotted engines, but how different equipment reserves in F1 or Nascar are from bicycle racing, though in truth they needn't be. In motorsports, you know you're going to crash so you've got...

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Branding doesn't begin with a logo

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As we set this thing up, we're going to use the blog to let you know about the challenges we face and choices we're making, in real-time. Part of the reason is to be as transparent in our operations as possible. Dave's the one who wrote the "cliched superlatives" bit on the homepage but we both subscribe to it. A lot of statements ranging from willful vagueness to downright mendacity are passed off as marketing in the bike industry - you won't find that here. If you miss it, go spend an extra $2K more on some frameset you saw...

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