The Blog

Capital Letter Features

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As the evolution of diamond-framed bicycles that can weigh no less than 6.8kg (14.96lbs) reaches ever more asymptotic progress, it seems like the greatest gains are achieved by the accompanying marketing hyperbole.  When it's possible, even easy, to build a $2000 bike that'll get you to the UCI limit, with aerodynamics, leteral stiffness and vertical compliance to spare, the prominent brands really need to goose the heck out of the marketing department to justify their $6,000 to $10,000 pricepoints.  One time-honored technique for accomplishing this is the use of Capital Letter Features to create acronyms.  Nothing demonstrates technical prowess like...

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"Laterally stiff and vertically compliant," masterfully paraphrased

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In the press launch for MASI's 2011 line, MASI Brand Manager Tim Jackson introduced the new Evoluzione, a full carbon fiber bike with a tapered headset, BB30 and oversized chainstays. From BRaIN's coverage of the launch: “It’s going to have that integrated stiffness from front to back,” Jackson said of Evoluzione. “There’s really great shape in the tubes to add greater torsional strength, with a bit of flex that’s built into the seatstays that also still resists twisting. It’s the magic carpet ride that we all keep talking about with carbon.”Pretty sure that's just another way of saying that the...

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Sweet Wheels

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I started using a test set of RFSW wheels on Tuesday and used them through Giro di Coppi.  They roll really nicely, and they're very sure footed.  Banking through the downhill right (turn 3) on the Coppi course was really fun, and they were aero enough that I was able to initiate several moves on downhills and then press the gap open on the subsequent riser.  Though they're deep and aero, they're still absolutely light enough for climbing, at nearly 100 grams lighter than Mavic Ksyrium SLs (and also a couple of hundred bucks less espensive).   One easy observation to...

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PREpared

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My toolbox is pretty well stocked.  If I was to crash in Saturday's race, there's a huge likelihood I could rebuild my bike for Sunday without going to a shop.  Of course, the one notable exception to this is if I were to damage my frame.  Frames are typically harder to replace.  We were as aggressive as we could afford to be in pricing our frames - that should be evident.  When it came time to plan our crash replacement policy, we were at a bit of a loss.  How do you price a crash replacement frame when all of...

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Plenty

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We'll have plenty to say soon - from an inside look at the creation of a bicycle company, to scathing commentary about the bicycle industry, and maybe some cat pictures.

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