The Blog — Behind the Curtain

Mailbag Mondays, 8-1-11 edition

125214666 Behind the Curtain Mailbag Mondays

We spend a lot more time responding to email than we do engineering carbon fiber layup processes. Even though we answer each message specific for the person who emailed us, some of what we reply may be of consequence to other customers as well. So every Monday that we remember to do it, we'll publish Mailbag Mondays here, with a few of the emails we received and the responses we sent. Email #1: Rim Supplier Are your carbon rims Sunnysun manufactured?  I only ask as I know those are good quality and was thinking about a wheel order. -- Hi...

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Is Matte Black the new Black? Oh, and carbon cockpits.

125214666 Behind the Curtain Trends & Technology

Is matte black the new black? We went with nude carbon for the Wheelhouse because we didn't want to add the 200g or so of weight that paint and heavy decals carry, but could have opted either for gloss black or matte black. We chose matte, in part because we preferred the aesthetic, but also because it was a little less common than gloss black. Was being the operative word here. I named my first son Gavin a decade ago for the same reasons - I liked it and it was uncommon. But my epiphany was shared by parents across...

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Fans of the Forums

125214666 Behind the Curtain Bicycle Biz Economics

I don't much like advertising. That's not necessarily my personal opinion - it may be, but that's irrelevant. Most advertisers don't give a crap what consumers think about advertising in general, only what they think of their ads in particular (which is often very different than caring about what consumers think of the products featured in the ads). Rather, I am offering my professional opinion here. As a guy who spent the last decade and a half making a living in the online advertising industry, I fully support growing this business without spending a single dollar on measured media.  When...

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The most popular blog-published drivel from Year 1

125214666 Behind the Curtain News & Narcissism

Today is the 1-year anniversary of the very first post we published here on the November blog. That marks it as the official public start of the company, though Dave and I had been working behind the scenes for about two months before then. Two months isn't a lot of time for planning and organization, to be sure, but we also launched early in order to show you all the planning, organization, decision-making and progress in real-time. Since that first post a year ago, we've spouted off over 100 more times here on the blog. It's all available over in...

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Mailbag Mondays, 6-27-11 edition

125214666 Behind the Curtain Mailbag Mondays

We spend a lot more time responding to email than we do engineering carbon fiber layup processes. Even though we answer each message specific for the person who emailed us, some of what we reply may be of consequence to other customers as well. So every Monday that we remember to do it, we'll publish Mailbag Mondays here, with a few of the emails we received and the responses we sent. Email #1: Wheel Weights Questions Hi, I am planning to preorder a wheelset in November. I thought I had my mind set on the 50mm tubular, because it was...

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