The Blog
Racing ahead
The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts. - Bertrand Russell I returned, and...
Racing ahead
The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts. - Bertrand Russell I returned, and...
Spoke Compression
Here's a quick one while I wait for the UPS man to show up with some hubs for our next round of builds. People often think of spokes purely in...
Spoke Compression
Here's a quick one while I wait for the UPS man to show up with some hubs for our next round of builds. People often think of spokes purely in...
Specs-tacular
As Mike put it a while ago, we fit into this weird non-space that we call "retailfacturing." What we mean is that when the open market hands us a product...
Specs-tacular
As Mike put it a while ago, we fit into this weird non-space that we call "retailfacturing." What we mean is that when the open market hands us a product...
Range Update
Over two weeks without a post. Between getting live orders out the door, continuing to try and prep standard build stock for the season, getting Rail builds out as quickly...
Range Update
Over two weeks without a post. Between getting live orders out the door, continuing to try and prep standard build stock for the season, getting Rail builds out as quickly...
Spoke threads
You may have noticed that we build our standard alloy wheels with round spokes (Sapim Laser and D-Light) versus bladed spokes. Having studied the aerodynamics of the question, we came...
Spoke threads
You may have noticed that we build our standard alloy wheels with round spokes (Sapim Laser and D-Light) versus bladed spokes. Having studied the aerodynamics of the question, we came...
Why consumer direct works for us (part 2)
I'll warn you now, this one's long. In part one, we mostly discussed how retail works best when retailers have product on hand to present and sell to customers, and...
Why consumer direct works for us (part 2)
I'll warn you now, this one's long. In part one, we mostly discussed how retail works best when retailers have product on hand to present and sell to customers, and...