For Immediate Release
November Bicycles Bows "Pro Deal for Everyone" Pricing on Racing Frames and Wheels
100% Pre-Order model strips out unnecessary expenses to sell pro quality carbon framesets for $785
Bethesda, MD (October 26, 2010) - The last thing the cycling industry needs is another boutique brand selling high-end carbon fiber frames and wheelsets - unless that brand has a new business model that allows it to sell an $1800 frameset for $785, and a 15.5 pound SRAM Force-based build for $2285.
November Bicycles (http://www.novemberbicycles.com) is built around a single objective: to strip out all the expenses in the bicycle buying process that do not make the bike perform better. To do this, the company starts with a direct-to-consumer 100% pre-order model, eliminating inventory holding and risk, dealer markups, and financing expenses. Customers place their order with November by November 19th 2010, and the company delivers products to its customers at the beginning of the racing season. "Think of us as a Pro Deal for everyone. In exchange for parting with your money a few months before you have your bike, we only ask you to part with about half as much money," says co-founder Mike May.
The company's flagship product, the Wheelhouse frameset, is an open mold design from Taiwan, a fact the company makes no attempt to hide. Co-founder David Kirkpatrick explains, "Almost all the best bikes come out of Taiwan, as does most of the engineering and R&D that go into them - the genie is out of the bottle on that one. Instead of trying to differentiate through heavy and expensive paint or ProTour sponsorships, we chose instead to differentiate by avoiding everything that makes the bikes more expensive to customers, but doesn't make them any better."
The full November Bicycles story and product line is on the company's website and blog at http://www.novemberbicycles.com. Customers interested in buying a November bicycle must pre-order by November 19, 2010. Teams interested in frame or wheel sponsorship should apply by November 1, 2010.
If you would like more information about November Bicycles or to arrange an interview with the Co-Founders, please contact Mike May at firstname.lastname@example.org or call 301-648-2895.
(More photos available upon request.)