The principal way we sell bikes differently is that we ask you to commit in November for a bike you'll receive around February. And the lure we have for this change in behavior is lower prices - radically lower prices. We know that time is money, and that not having money or borrowing money costs more over time. When you pre-pay for something, you're making a cash sacrifice. Sometimes that's hard to justify.
But look - if you're planning on buying a bike in the spring anyway, it does make sense to compare the transactions in real financial terms. Let's say you're considering a Specialized Tarmac Pro SL frameset for next year. It's a bike comparable to the November Wheelhouse in geometry, weight and features, and you can even get the Specialized in a naked carbon finish. But the Specialized costs $1900. The November Wheelhouse is $785.
Still, you're tying up that $785 for three months longer if you buy a November. That cash is worth something, and you want some value for it. If you put that same cash into a 3-month CD at today's competitive rates (about 0.75%), after 3 months you could proudly withdraw $786.47. But put that $785 into a November Wheelhouse, and in 3 months you receive $1900 in value in exchange. That's like buying a 3-month CD at an APY of 411%.
Yeah, price alone is a reductive comparison between two bicycles that are subtly different in many ways. But for some racers, price is a primary consideration when bike shopping. And asking you to wholly alter the way you normally buy a bike is no small deal either. That's why we beat the price drum so loudly - to make the point that we're not taking lightly the requests we're making of our customers, and to show you the value we're delivering in exchange.