Over the last year, we’ve been developing a decision which goes into effect tomorrow. Which is that as of tomorrow, we’re discontinuing our carbon rim lineup. There is a confluence of factors that goes into this. I’ll briefly explain them.
The biggest objective factor is the cost of insurance. Directly importing products of any sort generally puts you in a more expensive category, but the proper coverage for importing carbon increases that cost well over tenfold. [EDIT 10/6 8:20p - That sentence should have read better. Being in the "manufacturer" category takes your insurance up the first huge amount, carbon just takes it up higher]. Obviously we’re not going to sell wheels that leave you or us exposed if something goes wrong, but the economics of things as they are just don’t stack up.
Another part of it is production control. If domestic production was available (we’ve tried, hard), carbon still wouldn’t be easy but it would be manageable. As it is, with our production geographically, linguistically, chronologically, and culturally as far away as it could be on this planet, we don’t have the level of supply chain control that we want.
This isn't to say that all carbon rims are bad, and in no way is it to say that the carbon rims we've sold have been bad. All told, we've had a good record. But there are still serious limitations to carbon. As heat resistance improves, brittleness increases. Heat resistant resins are much more finicky in the molding process and generate much more scrap. Disc brake rims have no need of high heat resins and can significantly benefit from not using them, but that introduces complexity into the manufacturing process (keeping two lines separate) that a) we don't foresee any companies actually doing and b) if they do, the record keeping and shop floor process to ensure that doesn't get messed up aren't things to take for granted. We've never been able to reconcile the fact that bad technique and the wrong hill can overdome even pretty extraordinary heat resistance. Does physics offer a warranty? And heat is far from the only risk with carbon.
The changes in the aluminum rim landscape over the past few years have been as profound as those in the carbon landscape, albeit with several orders of magnitude less promotion and hoopla around them. We’ve simply come to the conclusion that once you get past the “ooooohhhhh, carbon!” thing, aluminum clincher rims are simply the better choice for nearly every application (if you’re going for the TT worlds, carbon’s a good choice).
As a small company, we have to focus on those areas where we can add profound value. At some point, it was inevitable that we’d have to choose between being a “products” company and being a “service” company. We’ve got some great stuff happening on the products side, but really we’re a service company. Between our product experience and expertise, our profound wheel building skill, and the awesome array of components we use, we’re comfortable stating baldly that we feel we offer the best value, execution, and service that you can find. You may be looking for carbon for the sake of carbon, in which case we'll have to part ways. But if you're looking for an insane set of wheels for your actual purpose, built with extreme skill and care and delivered at exceeding value, you're in the right place.
35 comments
As an owner of 2 sets of rails, I'm disappointed in your decision.
So there will be no more "November" branded products? Is the frame still alive?
Jaeill – We appreciate your support and we understand your feelings, but it's an absolute ton of work to make not much money at something that our philosophical enthusiasm for has waned. Rails haven't ever gotten their due as being really competitive aerodynamically within their category, as well as being "out of category" easy to handle. I don't know why. If, as we are so often accused of doing, we just bought Rail rims out of a catalog, no sweat we could just hot swap to another vendor whenever an order got held up or whatever, but that's not how it is. And at the volumes where we've sort of plateaued, the insurance is just an absolute skinning (see above re: not making much money). Richard – Fundamentally, no. There will be no more November branded products until further notice. There will be stuff with out name on it, but as when we've done that before, you'll know what products they are – not like all these other places that have 19 different "proprietary" alloy rims and "proprietary" hubs that are OEM hubs you can spot a mile away. There is plenty of OEM stuff worth working with, but nothing's worth lying about. The frame more or less died of natural causes. We made a nice run of them, I believe that everyone who owns one is madly in love with it (I know that I still am with mine two years on), but interest has waned. And again, what we thought was the self-evident value of a full-blooded S-r-o frame with a graphic scheme that still causes me to get stopped with a "wow, what is that? It's great looking" every time I ride, for whatever reason it didn't strike a broader chord. It struck enough of a chord to make it fun and worth doing, but as an ongoing business it's not viable. And the manufacturer has nominal representation in the US so the couple of frames we have left are still salable.
I'm still rather unhappy about all this. Imagine buying something and then having it discontinued 73 days after you received it, especially when the product was just redesigned for 2016. My biggest fear with choosing a small company was lack of support in the future… which is exactly what happened. Lesson learned. In addition, being a discontinued product Rails will now have significantly less resale value.I had a great ride yesterday and was reminded how good the Rails are… I'm going to hop on my bike when done with this (final) rant and enjoy another nice day fall day in Wisconsin. Dave, I am sorry you couldn't make this go, the Rails really are a good product.Scott
I'm sorry to hear this.Your carbon wheels were easily the best value per dollar by far. I've beaten the crap out of my 52's… I've slapped on 40mm plus, and nailed babyheads with them- no problem, I was in a paceline and was blindly lead into a hole where the rear wheel slammed so hard it busted the bead of a Schwalbe ONE…I mean, I was freaking because sealant was gouting out of where the rubber met the rim…I pulled the tire off… Not a scratch, dent, nothing.Unearthly solid wheels.Frankly, I was really looking forward to the "what if?" starting with the Range and beyond. You guys were one of two companies that filled a very in the know niche which is reasonably priced, bombproof, carbon road wheels. The other brand is not so "bombproof," and doesn't offer the hubs you guys build with.There's a million builders of aluminium wheels.Your carbon separated you from the pack.Anyhow, be well and good luck.Martin