We admit it. We're shallow. Kinlin XR31s are great rims. Deep enough to be fast, light enough to be snappy, strong like what, stiff like huh, tubeless yes but also easy to install tires on, and of an appropriate width. There's been, however, one small issue with them. They're shiny, and that makes them not look as good as they should. And we're fully willing to admit that that's made us less enthusiastic about them than we might otherwise have been. Shallow. I know.
But an old boss (and what a peach he was) used to tell me not to bring him any problems unless I also brought him some well considered possible solutions, so we're doing the same here. We've ordered a run with a matte sand blast finish, which stone cold solves that problem. It may or may not show in the photos here (our studio lighting setup and photography skills leave something to be desired), but it makes a huge difference.
You may also notice another old friend, the hub. The Novatec F482 makes a comeback (yes, you can call it a comeback) here. The simple thing is that the majority of the multitudes for whom we've built wheels with these have had a great ownership experience with them. They may miss some of the sex appeal of the other hubs we use, but not everyone wants that or needs an investment-grade hub set. These are really good, and it's easy enough to find them or slightly modified versions of them in expensive and super fancy wheels (I could be wrong but I think Tony Martin's TT Worlds-winning rear wheel has a Novatec hub), so it's kind of dumb not to use them. They will be tastefully branded as ours, but as ever we're not going to bluff about where they came from.
Assembled here by hand, with the usual spoke options, they'll be a great value and every bit the equivalent of stuff you could easily spend north of a grand on. 20/24 and 24/28 lacing options (which covers a huge weight range thanks to the rim strength/depth/stiffness), 31mm deep, 24mm wide outside, 19mm internal, 1540g for 20/24 lacing with brass nipples... and all dressed up and ready to go.
And of course there's a disc version. Fully anodized finish, with center lock hubs, in any lacing you want as long as you want 24/28.
You'll also have the option to mix and match the rims and hubs with other rims and hubs as you like (like Al33s, on which we just got a "no news is good news" s update).
They arrive in limited availability in time for real Black Friday (not the fake Black Friday which seems to have started yesterday).