Those of you who are on our mailing list have learned that our prices will be going up a bit at the end of the month. Those of you who've followed us for a while know that we always try to keep prices as low as we can, but the past year has been rough on costs and we have to respond to it.
What we haven't done is decide exactly how much on everything. We know that spoke prices are going up a few percent, and that I9 hubs are going up a few percent more. Other hubs have either already gone up or have let us know of impending increases.
Carbon rim costs have gone up over five percent, and inbound shipping costs on them are a problem. The slowdown in international travel means that there are fewer planes for cargo to hitch a ride on, so it's a bit of a bloodsport to get boxes onto planes. You can pay an arm and a leg to get on carrier-owned (UPS, FedEx) planes, or roll the dice on cargo ship times. Our supplier has worked with us on this in the past year, and we've soaked up a few outrageous shipping bills, but paying $25/rim for shipping just ain't sustainable. Sea shipping isn't an answer either - in the best case it takes too long and for those of you in LA who can physically see the logjam of container ships waiting to get into port know what an absolute fiasco it is at present. This has caused us our pre-order delivery times to temporarily extend, which we hate, but it's an issue the entire world faces right now.
Our outbound shipping rates have stayed the same for 10 years or so, and costs there have gone up a whole whole lot in that time. For simplicity's sake, we've kept that constant. We could bury the shipping costs within the product costs and offer "free shipping" but there is no free shipping. We'll continue to charge the same shipping rate, but we have to figure actual shipping rates into wheel prices.
As ever, we'll attempt to strike the best balance that we can. We know that we offer fantastic wheels at compelling value, but we also know that it's a competitive market.
The 2021 prices will go into effect on March first, so you've got a few weeks to get your order in ahead of that.