GOAT28 Disc, White Industries CLD Shimano/SRAM drive
GOAT? Like LeBron vs Jordan? That's not what we intended but we won't argue with you. GOAT as in Great On All Terrain, or mountain goat. 28mm deep, 22.5mm internal width (hooked bead), 29.5mm external width, 375g rim weight, 2mm offset, 700c. Ideal for all around road with 25mm tires (28mm minimum inflated width recommended) all the way up to whatever might possibly fit in your 700c bike.
White Industries' CLD hubs have been our go-to for as long as we can remember. 48 point engagement and available in QR, 12mm, and 15mm front and QR and 12x142 rear axle formats. Switching between axle formats requires optional axles but no bearing switch or re-dishing is needed. Both SRAM/Shimano and XD drive are available (this order page is for Shimano drive). Purple and gold also available as color options, they just don't fit in the product page.
Laced with black Sapim CX Rays and black brass nipples (other options available as custom orders), 2x crossing throughout. Includes tubeless ready rim tape (the best for tubes, too).
1430 in 24/28