GOAT? Like LeBron vs Jordan? That's not what we intended but we won't argue with you. GOAT as in Great On All Terrain, or mountain goat. 28mm deep, 22.5mm internal width (hooked bead), 29.5mm external width, 375g rim weight, 2mm offset, 700c. Ideal for all around road with 25mm tires (28mm minimum inflated width recommended) all the way up to whatever might possibly fit in your 700c bike.
Industry Nine Torch Road/CX disc hubs are amazing. Built by hippies in Asheville, NC, they have lightning fast engagement, are incredibly durable and maintenance free, and have supermodel good looks. Available in all the popular axle formats, switching between formats is straightforward with an (optional) end cap swap. Turquoise, lime, orange, green, and purple are also available. XD driver also available (this order page is for SRAM/Shimano drive).
Laced 24/28 with black Sapim CX Rays and black brass nipples (other options available as custom orders), 2x crossing throughout. Includes tubeless ready rim tape (the best for tubes, too).
There is no rider weight limit on these wheels. Other lacing options are available as special order.
1370 in 24/28