The Blog — What's Cookin

What's Cookin', February 2012

125214666 Behind the Curtain What's Cookin

Dave and I don't really have staff meetings, but we do go through a list of current projects each week. I figured the easiest way to keep our customers in the loop is to just publish the list here, along with some explanation of what we're doing and what the status is. I've also broken them into categories based on immediacy. So here's What's Cookin', the February 2012 edition: Rolling Boil: Free Tubes: (Or, if you prefer, free carbon clinchers with the purchase of our $945 tubes.) We ship all our wheels 50mm and deeper with a pair of removable core...

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What's Cookin', November 2011

125214666 Behind the Curtain What's Cookin

Dave and I don't really have staff meetings, but we do go through a list of current projects each week. I figured the easiest way to keep our customers in the loop is to just publish the list here, along with some explanation of what we're doing and what the status is. I've also broken them into categories based on immediacy. So here's What's Cookin', the November 2011 edition: Rolling Boil: November 7th Pre-Order: For a few more days, we're all about fielding questions on Wheelhouse fit, Max Perkins configuration, and wheel recommendations. If you've got last minute questions don't...

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What's Cookin', September 2011

125214666 Behind the Curtain What's Cookin

Dave and I don't really have staff meetings, but we do go through a list of current projects each week. I figured the easiest way to keep our customers in the loop is to just publish the list here, along with some explanation of what we're doing and what the status is. I've also broken them into categories based on immediacy. So here's What's Cookin', the September 2011 edition: Rolling Boil: Cyclocross Season: It is ON, and we've got the team kits, brand new carbon demo framesets and Chevy Chase Liquors shopping list to prove it. In two weeks we'll...

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What's Cookin', August 2011

125214666 Behind the Curtain What's Cookin

Dave and I don't really have staff meetings, but we do go through a list of current projects each week. I figured the easiest way to keep our customers in the loop is to just publish the list here, along with some explanation of what we're doing and what the status is. I've also broken them into categories based on immediacy. So here's What's Cookin', the August 2011 edition: Rolling Boil: New FSW Wheelsets: We just launched the new FSW 23 and FSW CX wheelsets. The latter is a tubular whose name telegraphs its principal application. But don't discount the...

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