The Blog — Uncategorized

Does aero trump weight?

Dave Kirkpatrick Uncategorized

Who's ready for some heresy?!?!?!? There are a lot of word pairs and stock phrases in cycling - crit monster, breakaway artist, TT specialist, and don't get me started on Phil and Paul and light the touch paper and that crap - but one of the more popular ones in the last several years has been "aero trumps weight." It's always phrased like that. Of course there are formulas for this, and you can go to a site like Analytic Cycling (piece of trivia - that site was created by Katie Compton's dad) and plug in various numbers and parameters and...

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The new site and costumes for errybody

125214666 Uncategorized

We've been planning a new site for a long time. The particular difficulty in our case had been finding a platform that does both e-commerce and blog hosting well. Most of the awareness of us is driven through our blog, which is both a big word of mouth thing but also a big Google results thing - there are a lot of searches where we turn up high in the results, and we need that. But the e-commerce side of a custom wheel site is no mean feat, either. Consider that if someone wants a set of "Easton R90s with...

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Rim Reviews: Best of the Rest

125214666 Uncategorized

Darwin has had his hand on the steering wheel of our business for a while now. We've organically evolved into a full service custom wheel building shop, because that's what the demand is for, that's where we can impart the most value, having our own products is onerous and limiting in terms of working capital requirements, vendor hassles and risk (watch this for a fun look at why label brands might not be all they're cranked up to be), and the market is exceptionally well suited to supply everything we need in order to build the wheels we think you...

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Rim Reviews: AForce Al33

Bold Apps Uncategorized

The recent uncharacteristic blog silence is brought to you by the home rehab in which I am currently enmeshed. Plaster wall demolition is sort of like climbing practice, at least that's what I tell myself in advance of the Vermont Gran Fondo this coming weekend. Anyway, dealing with a 120 year old house takes time and most of my free mental time is usurped by trying to figure out the first floor's interior design (any kitchen experts out there?).  So now we get a rim over which, many of you have noted, we've been quite enthusiastic for some time: the...

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Rim Reviews: HED Belgium+

Bold Apps Uncategorized

HED is responsible for some major innovations. You can quibble over the fine details of who did what, but HED was certainly very involved in the development of wider, more blunt aerodynamic rim shapes as well as wider road rims in general. The HED C2 was a seminal rim in the proliferation of the wide road rim trend. Interestingly, HED as a company has stayed out of the full carbon clincher game even to this day, which doesn't stop their Jet wheels from being a top choice for people chasing the asymptotes of aerodynamic gains. But today we look at...

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