The Blog — Stuff We Sell

Pre-Order Evolution: In which we paralyze you with tantalizing choices

125214666 Stuff We Sell

We've made some changes and clarifications to our Pre-Order programs, particularly with respect to wheels. Our goal is to have wheels available for purchase almost all the time, but even when we do we will still allow our customers to pile onto our orders with suppliers through our Pre-Order program. Pay for what's important to you - if you want to shave $100 - $140 off a wheelset in exchange for waiting a couple months to receive it, you can do that with us. If you want your wheels today immediately now, you can do that too. The New Cool...

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Pre-Order our CX-ready RFSWs ($685) and reduce your list of excuses by 1

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If you've been following along at home, you know by now that we're big on the pre-order. Our goal with wheels is to have enough on-hand to be able to meet your immediate urgent need now today for a hopping fast new set of hoops, but so far the demand has outpaced supply. Like now, for example, when we realize we don't have enough RFSW tubulars for the upcoming cyclocross season. So we have to order more. And every time we do, you get a chance to hop in early and pre-order a set. Why would you do that? Here's...

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Real World Durability Testing

125214666 News & Narcissism Stuff We Sell

Dave and I talk a lot about what I refer to as "meaningful points of differentiation." Differentiation is the ways products are different (real or perceived), though the meaningful part is more important to us. It's great if your frame has a proprietary RDSC Carbonic Scrim designed to enhance cornering arcs and precisionism, but not all "features" in the modern racing bicycle seem destined to improve a bike's performance.  We believe that bikes at this level are 99% the same, and we differentiate by ignoring the diminishing returns from the other 1% and charging hella less. In a sense, much...

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The Closest Thing We'll Ever Have to a 20% Off Sale on RFSC 38s

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For most businesses, sales are born out of demand forecasting mistakes. You think you're going to sell 100 widgets but only end up moving 50, so you've got to cut price on the other 50 to make room for the next 100 widgets you're not going to sell. The problem with that model for the seller is that it creates a disincentive to buy early, since customers learn pretty quickly that their patience pays off with clearance pricing. Even worse, it punishes the very best customers who don't wait with higher prices than the masses. Sure they get their widget...

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