The Blog — business

Execute or Die

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Apologies to the slogan I'm blatantly paraphrasing here, and to clarify, no this isn't a double entendre suggesting "kill or be killed." Kill or be killed happens in the first lap of a cross race, to be sure, but it's not a concept that's generally on our corporate to-do list.  So much emphasis is placed on "new and improved" and innovation in the bike business. There could be a million reasons behind this, but generally splash sells. Put a lion on it, make it high-viz, make it wider, make it lighter, call yourself an engineer when you're not, hash tag...

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Encourage Healthy Skepticism

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"No one likes a tattle tale!" The world tells us this so early, so often, and so strongly that conformity is inevitable. The corrolary to this works out to something like "be quiet and accept what's going on," which is unfortunate.  I recently bought a Jetta TDI wagon, so the VW diesel doping news is on my mind a bit. I've also long marvelled at Jack Welch and his book-cooks at GE, and countless other instances of malfeasance. For whatever reason, these interest me. Particularly, I've lately become fascinated in how the world suspends disbelief that the number one reason...

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No Bro

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We almost made it to Interbike, honest. Had the credentials all set, pored over the exhibitor lists to pre-arrange a planned surgical strike of get there-see there-get the hell out of there that accommodated seeing Cross Vegas. A couple of positive developments made it unnecessary to go, though. Eurobike is really where you need to go for sourcing missions anyhow, and since a penny saved is a penny earned we bailed. Which means that we didn't get any of these awesome (yes, that was a sarcastic awesome) socks that were included in each attendee bag. Image stolen from the InternetLet...

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What's your threshold?

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By which, I mean not your lactate threshold, but the point at which something is meaningful, successful, or worthwhile. Grab a cup, this one's long. In deference to GeWilli (the concept of which just made me throw up in my mouth just a teeny little bit), here is the "TLDR" version, NOT the abstract: Every piece of equipment has a level at which its benefits matter, or its shortcomings become a barrier to use. How you interact with those benefits and shortcomings, and how the affect your riding, is the heart of the matter. The question that inspired this topic...

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I should explain myself

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In yesterday's blog, I praised one of the majors for going rogue, and expressed "splitting hair fatigue" about brake track width. Have I been possessed? Maybe, but I believe in what the alien overlords wrote on my behalf. The Allez Sprint is a cool bike, and if we're going to have a bike for every ride, the ride that this bike is for is a ride worth having a bike for. There's a bifurcation going on between "a bike for every ride" and "a bike for every ride," by which I mean the pressure exists to have a separate bike...

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