We've rarely scored with "pre-packaged" wheels, except when we have. So custom it is, and custom comes with some process drag. What can we do about that? Hmmm...
An always dynamic brandscape (Dave's new favorite word) has hit warp speed on the pace of change. The meaning and future of all of this? Join us for a look into the crystal ball.
Customer-supplied parts are a welcome and more frequent phenomenon for us, but it can get a bit confusing as to how and why a build will cost what it does. Today's post should make it all clear as mud.
The tariffs are coming! The tariffs are coming! What does that mean to you, November, the bike industry, and global trade? Who knows, but we take a stab at it here.
How will the accelerating market shift towards disc brakes affect the wheels you buy and the people you buy them from? Search me, but read on to find out what we think might happen.
