The Blog — business

Check, please

Dave Kirkpatrick business products Stuff We Sell

Check, please

Some Friday mumbo jumbo about wheels and process and stuff we sell.

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Mountain bike wheel builds

Bold Apps business disc brakes products Stuff We Sell

Mountain bike wheel builds

Mountain bike builds are in the store (with more on the way), and Dave makes a video and makes his mom proud by actually using his English degree (sort of).

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2018 Prices

Dave Kirkpatrick Behind the Curtain business products

Our usual transparency about anticipated price changes. Enjoy!

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Our take on crash replacement

Dave Kirkpatrick Behind the Curtain business products

On the surface, our crash replacement policy may not be as strong as some. In practice, we think it's better than any other we've seen.

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Execute or Die

125214666 business Uncategorized

Apologies to the slogan I'm blatantly paraphrasing here, and to clarify, no this isn't a double entendre suggesting "kill or be killed." Kill or be killed happens in the first lap of a cross race, to be sure, but it's not a concept that's generally on our corporate to-do list.  So much emphasis is placed on "new and improved" and innovation in the bike business. There could be a million reasons behind this, but generally splash sells. Put a lion on it, make it high-viz, make it wider, make it lighter, call yourself an engineer when you're not, hash tag...

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